Graphic Innovations Blog

Latest Trends in Marketing Graphics

August 16, 2017

Each season introduces new car models, new fashion designs and the latest Pantonecolor. Marketing graphics are no different. It you want your marketing graphics to grab the attention of consumers, whether it is in your traditional marketing or large format digital printing, check out the latest trends. RYAN MCCREADY of Venngage has compiled a list of 8 trends to… Read More »

Does Your Brand Match the Customer Experience?

June 16, 2017

We talk a lot about the importance of having your custom graphics and marketing collateral match your brand message but what about the actual customer experience? Whether prospects encounter your team at a trade show event, in the retail environment, over the phone or at a sales meeting, is the experience consistent with the brand… Read More »

Graphics Communicate Your Message

May 16, 2017

In an  INC magazine article,  author John Baldoni recounted a lesson he learned many years ago that is actually taken from the philosopher Aristotle: “Tell them what you are going to tell them, tell them, then tell them what you told them.” People need to see and/or hear a message multiple times before it sinks in. Additionally,… Read More »

Graphics with Technology A Winning Combination

April 16, 2017

At the recent ExhibitorLive event in Las Vegas, the E&E Exhibit Solutions booth utilized virtual technology within 10×20 trade show displays to drive traffic and increase the number of interested prospects. We created an immersive experience using virtual reality (VR) where we embedded our company content into different world experiences.  You can watch the video… Read More »

3 Lessons in Leadership from 2017 Fortune’s Top Leaders

March 16, 2017

Fortune Magazine just published their list of the top 50 world leaders; executives like Amazon CEO Jeff Bezos , Fed chair Janet Yellen, and basketball great LeBron James. In the Fortune article The World’s 50 Great Leaders, writer Geoff Colvin identifies two lessons the leaders consistently support: *  Acknowledge reality and offer hope.  This central… Read More »

Number One Way to Be More Productive in 2017

February 16, 2017

Life is moving so fast it is difficult to keep up. How can we get more done in the same amount of time or even less time? Ask for Help. According to the INC Magazine article 7 Things You Must Quit Doing to Be More Productive This Year written by Jeff Haden, we must stop turning down… Read More »

The Power of a Single Color

January 20, 2017

There is a definite meaning associated with each color of the rainbow. Blue is the color of the sky and sea. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Red is associated with energy, war, danger, strength, power, determination as well as passion, desire, and… Read More »

The Importance of Attention to Detail

December 9, 2016

How important is an attention to detail? When creating your graphic displays for custom event graphics, retail graphic displays or branded environments through your building, the devil is in the details. It is amazing how one misspelling, misquote or inconsistent color choice can impact how your brand is viewed. If details are missed, the conversation… Read More »

3 Trends in Retail Graphics

July 20, 2016

Utilizing retail graphic displays is one of the most important brand components of the design of most retail locations. However, just using brand name point of purchase posters and backlit graphics may not be enough to attract the younger shopper. Today’s consumer is looking for inventive and interactive ways of shopping. Keeping consumers in your… Read More »

LED Backlit Displays are a Game Changer for Product Displays

May 18, 2016

If you have ever been to NYC at night, you know the excitement of the displays and billboards; each one more vibrantly colored than the next. Now imagine that same brilliance in your lobby or on your sales floor. With LED backlit displays, you can bring the light, color and energy of Times Square to… Read More »