Graphic Innovations Blog

The Power of a Single Color

January 20, 2017

There is a definite meaning associated with each color of the rainbow. Blue is the color of the sky and sea. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Red is associated with energy, war, danger, strength, power, determination as well as passion, desire, and… Read More »


The Importance of Attention to Detail

December 9, 2016

How important is an attention to detail? When creating your graphic displays for custom event graphics, retail graphic displays or branded environments through your building, the devil is in the details. It is amazing how one misspelling, misquote or inconsistent color choice can impact how your brand is viewed. If details are missed, the conversation… Read More »


3 Trends in Retail Graphics

July 20, 2016

Utilizing retail graphic displays is one of the most important brand components of the design of most retail locations. However, just using brand name point of purchase posters and backlit graphics may not be enough to attract the younger shopper. Today’s consumer is looking for inventive and interactive ways of shopping. Keeping consumers in your… Read More »


LED Backlit Displays are a Game Changer for Product Displays

May 18, 2016

If you have ever been to NYC at night, you know the excitement of the displays and billboards; each one more vibrantly colored than the next. Now imagine that same brilliance in your lobby or on your sales floor. With LED backlit displays, you can bring the light, color and energy of Times Square to… Read More »


5 Benefits of Banners vs. Banner Ads

April 3, 2016

If you have a computer, Smart Phone or tablet, you are all too familiar with banner ads. Banner ads are those annoying intrusions into your time on the web; searching, sharing and status updating. Are you ready for some statistics that will have you running to your marketing department to demand money is spent elsewhere?… Read More »


3 Ways to Create a Branded Environment

March 16, 2016

What exactly are branded environments? A brand environment is the perfect solution wherever you want to create a brand building strategy to incorporate large format signage or over-sized images to create a specific atmosphere. Branded environments involve the collaboration between multiple design disciplines. According to the article The 3 Steps to Building a Brand Winning Strategy from… Read More »


The Evolution of Graphic Design

February 19, 2016

Remember when retail graphic displays consisted of simple signage? E&E’s custom EuroFrame product has just been announced with a seamless graphic solution that is revolutionizing the marketing world. The NEW Silicon Edge grooves integrated in the frames, offer the ability to cover large surface areas with oversize seamless fabrics. Now, seams in booth designs simply… Read More »


How to Speak with a Graphic Designer

February 3, 2016

Have you ever tried to have a conversation with someone that spoke a different language? You might use gestures or try to speak louder thinking that might communicate your message but unless you have an interpreter; the conversation is going nowhere. The same can be true when designing a new marketing campaign, trade show graphics… Read More »


10 Graphic Design Tips to Drive Traffic Across Your Threshold

Make sure you have the best custom retail graphic displays to help attract consumers! From the moment they walk past your store, make sure your graphics capture consumer’s attention. Once in the door, your retail graphic displays will help announce special offers, departments and brand names. Using hanging signs, banner stands and wall graphics are… Read More »