Graphic Innovations Blog

Ultra Violet – The Color of 2018

December 19, 2017

It is almost the new year and with it –Pantone announces the new color for the year. Ultra Violet Purple/Violet isn’t normally associated with business and yet, it is a color consumers will be seeing a lot of in the new year. “According to Pantone, Ultra Violet is “a dramatically provocative and thoughtful purple shade,” communicating “originality,… Read More »

The Benefit of Original Graphics

November 6, 2017

When selecting images to accompany your marketing message, the easy solution is to flip through stock images and find one that resonates with the brand. However, easy, isn’t always the best. Have you ever paged through a magazine or driven past a billboard and recognized the face in the photo? It isn’t because you know… Read More »

Branding is Key in Graphics

October 6, 2017

Remember when labels were all the rage? You had to have Guess jeans or a Michael Kors purse or the latest iPhone – oh wait, that is still important today. Brands are more than just a name, a logo or a symbol but represent the quality, longevity, expertise and consistency of a company. Is your… Read More »

Let’s Take a Seat and Discuss A Unique Way to Market

September 6, 2017

Good things happen when people sit down and share ideas. Sales reps uncover customer needs, lifelong relationships are built, customer loyalty develops. Why not take that concept and add a little brand marketing to the mix? First – let’s talk more about how conversations can help increase your company sales. The Rain Sales Training group… Read More »

Latest Trends in Marketing Graphics

August 16, 2017

Each season introduces new car models, new fashion designs and the latest Pantonecolor. Marketing graphics are no different. It you want your marketing graphics to grab the attention of consumers, whether it is in your traditional marketing or large format digital printing, check out the latest trends. RYAN MCCREADY of Venngage has compiled a list of 8 trends to… Read More »

Does Your Brand Match the Customer Experience?

June 16, 2017

We talk a lot about the importance of having your custom graphics and marketing collateral match your brand message but what about the actual customer experience? Whether prospects encounter your team at a trade show event, in the retail environment, over the phone or at a sales meeting, is the experience consistent with the brand… Read More »

Graphics Communicate Your Message

May 16, 2017

In an  INC magazine article,  author John Baldoni recounted a lesson he learned many years ago that is actually taken from the philosopher Aristotle: “Tell them what you are going to tell them, tell them, then tell them what you told them.” People need to see and/or hear a message multiple times before it sinks in. Additionally,… Read More »

Graphics with Technology A Winning Combination

April 16, 2017

At the recent ExhibitorLive event in Las Vegas, the E&E Exhibit Solutions booth utilized virtual technology within 10×20 trade show displays to drive traffic and increase the number of interested prospects. We created an immersive experience using virtual reality (VR) where we embedded our company content into different world experiences.  You can watch the video… Read More »

3 Lessons in Leadership from 2017 Fortune’s Top Leaders

March 16, 2017

Fortune Magazine just published their list of the top 50 world leaders; executives like Amazon CEO Jeff Bezos , Fed chair Janet Yellen, and basketball great LeBron James. In the Fortune article The World’s 50 Great Leaders, writer Geoff Colvin identifies two lessons the leaders consistently support: *  Acknowledge reality and offer hope.  This central… Read More »

Number One Way to Be More Productive in 2017

February 16, 2017

Life is moving so fast it is difficult to keep up. How can we get more done in the same amount of time or even less time? Ask for Help. According to the INC Magazine article 7 Things You Must Quit Doing to Be More Productive This Year written by Jeff Haden, we must stop turning down… Read More »