Graphic Innovations Blog

Google Says – Mobile is Number One

February 3, 2016

How does the fact that mobile searches now outnumber desktop impact your graphic design and marketing efforts? If your website isn’t mobile friendly – you may not exist! As experts in large format digital printing, we don’t normally address online graphic images, but Google’s announcement and recent change in organic search results based on mobile… Read More »

Trends in Outdoor Signage

Signs tell a story about your business. What message do your signs tell?   Rieva Lesonsky, contributor to Small Business Trends shares some insights into the trends for both indoor and outdoor signs. Here is what she has to say about outdoor signs for 2015: Your permanent outdoor sign won’t change very often, if at all,… Read More »

3 Proven Ways to Build an Audience with Graphic Images

 “Don’t be afraid to get creative and experiment with your marketing.”  – Mike Volpe, Chief Marketing Officer, Hubspot In last month’s newsletter (check our archives if you missed it) we talked about the importance and value of Word of Mouth marketing. One important component is the use of photography; professional as well as user generated, to capture… Read More »

Word of Mouth Marketing The Foundation of Effective Sales Growth

“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”  – Jim Rohn, Motivational Speaker Word of mouth marketing is the reason businesses are shifting more of their marketing spend to the Internet; the online place your prospects are chatting. Before making a decision, consumers look to other buyers for advice.… Read More »

…Where Everybody Knows Your Name – Outdoor Marketing

Do you remember the popular sitcom Cheers? If you didn’t see it during the original run from 1982 to 1993, you have certainly seen the reruns on cable. We all remember Norm – the permanent fixture at the end of the bar. When he entered the bar, everyone would cheer:  “NORM!”  Imagine a marketing campaign… Read More »

What Are the Top Design Trends

Digital Information World created an info-graphic listing 8 of the top design trends for 2015.  In this article, we will focus on one of these trends: Huge Graphics  Utilizing over-sized images in your graphic designs both online and with large format digital printing, not only grabs the attention of consumers, but also helps to tell your company story.… Read More »

Do You Want to Shout Your Marketing Message?

Perhaps you don’t want to stand on a street corner shouting to those walking past, but what if you could have the benefits of bigger than life promotion? Digital Large Format Printing offers a company extraordinary options when it comes to local word-of-mouth promotion.  Large format printing does the shouting for you!  Printers capable of… Read More »

Number One Tool for Event Planners to Save Money

A recent survey shows that event planners for an upcoming trade show have far more on their plate then just preparing for the event. According to a recent 2015 Meetings and Events Survey, conducted by Exhibitor, “the vast majority of exhibit managers are spending at least a portion of their time planning and hosting off-site… Read More »

Use Graphic Images to Improve Employee Morale

We are all familiar with the adage that a picture is worth a 1,000 words, but in this day and age of 140 character updates, drive through eating and what have you done for me lately attitudes, you might be surprised to learn the long lasting power of graphic images. Employees spend the largest portion… Read More »

What Makes for an Effective Retail Sign?

January 29, 2016

What Makes for an Effective Retail Sign?   Gee, I don’t know…Can I buy a vowel? The time for holiday sales traffic is fast approaching. Big box retailers are already offering free layaway, Santa is visible in television campaigns and businesses are gearing up for Black Friday. It is time to create the best signage… Read More »