Graphic Innovations Blog

Let Your Windows Do The Talking- Custom Window Graphics

January 29, 2016

For those business owners that have a brick and mortar location, windows are a gift to your marketing department. Whether you have one location or hundreds across the country, windows are a great way of communicating brand, product and promotion. Custom window graphics can Tell a story with the amazing color and clarity of our window… Read More »

Bigger is Better – Large Format Digital Printing

Remember the day when printing a 2’x3′ poster were cause for celebration? Those days are gone. State-of-the-art large format digital printers have almost eliminated the size limits. At E&E Graphic Innovations our large format digital printers allow us to print high quality, four-color products that are 60″ x ANY length you want. Want to cover… Read More »

Custom Graphics Gone Horribly Wrong

Have you seen the editor’s book “Eats Shoots and Leaves?’ The title takes on two different meanings if the all important comma is missing. In this signage for Pepsi Next, a similar situation is occurring – without a comma or something between the words ‘taste’ and ‘less’ you either want to try the beverage or you want… Read More »

7 Signs of Summer – Outdoor Graphics

Summer is upon us. School is out. Family vacations are planned. ‘Tis the season for outdoor activities:  Festivals Concerts Community Markets Sports Tournaments Corporate Functions Whether you are in charge of planning the entire event or your company will be represented, you will need the appropriate signage to drive traffic. Outdoor events require different considerations… Read More »

Custom Floor Graphics- A Firm Foundation for Your Brand Message

Have you noticed how frequently people walk while looking down? In the old days, people held their head eye, made eye contact and exchanged pleasantries but with the epidemic of handheld devices more and more people walk while looking down at their screens. How does that benefit your business? Aside from the growing trend of… Read More »

Outdoor Advertising on the Rise

January 27, 2016

In a recent study by the Winterberry Group, they identified the vast range of ways businesses will be spending, or in some cases, not spending, their marketing dollars this year. It will be no surprise to read that the Internet and mobile marketing initiatives are on the rise, however, one area that is also seeing… Read More »

3 Graphic Design Trends

In a world where ever more challenging technology has changed the way we do business, the trends for 2014 in graphic design and business marketing are far more basic. Check out the latest trends for 2014 and you’ll find a few words repeated: Simple Flat Short How does that translate to your marketing and graphic design?… Read More »

Give Your Office a Quick Face Lift

Looking for a way to spruce up your office or lobby without spending a fortune?  Interested in adding branding images to your conference room walls? Consider vinyl wall decals as an option. We can turn any image into wall art. Did you know that… Human Resource studies show that employee morale greatly improves when the… Read More »

4 Bs of Growing Your Business

You may have heard of the 4 Ps of branding: Product, Price, Place, Promotion or even the 4 Cs of marketing: Consumer, Costs, Convenience, Communication but we like to talk about the 4 Bs of Growing Your Business:  Brand Build Benefit Buy Today’s marketing requires a connection between online marketing, company graphics and visual merchandising. Everywhere consumers find you they… Read More »

Getting Back to Basics for Event Marketing

What events are you planning for 2014? Perhaps you are planning a company event, distributor conference, inventory clearance or fund raising dinner. Do any research on the Internet for planning and promoting your event and you will find hundreds of articles on using social media and viral marketing to get the word out. The Internet… Read More »