Graphic Innovations Blog
Graphics Communicate Your Message
- Street signs
- Building wraps
- Vehicle wraps
- Window signage
- Point of purchase displays
- Hanging signs
- Floor graphics
- Wall graphics
- Stick with a theme or promotion much longer than you think. Why do you think Absolut Vodka used the same ad campaign (the distinctive bottle shape, and a pun around “Absolut”) for so long?
- Use multiple media to give the same message. Don’t be afraid to put the same basic information into your Facebook Page update, your Twitter stream, an email, plus a sign on the door at your store.
- Repeat messages many more times than you think necessary. How many times do you have to send your message on Twitter or Facebook before your average follower even sees it once?
Using graphics, you can incorporate the same philosophy by repeating the messages on your window graphics, cash wrap, hanging signs and backlit graphics. It is all about consistency and being repetitive. The next time you go into a large retailer, notice the number of times brand images and sales offers are repeated.