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Trends in Outdoor Signage

Trends in Outdoor Signage

February 3, 2016
Signs tell a story about your business. What message do your signs tell?

 

Rieva Lesonsky, contributor to Small Business Trends shares some insights into the trends for both indoor and outdoor signs. Here is what she has to say about outdoor signs for 2015:

Your permanent outdoor sign won’t change very often, if at all, but it’s important to make sure it looks fresh and up-to-date at all times.. Make sure your sign is in tune with the feel and the look of the area where your store is located.
 
For example, a store in a trendy, hipster neighborhood might use minimal neon lettering, while one in a small town catering to baby boomer customers might use a cloth awning sign.
 
Window signage, on the other hand, should change frequently, with new merchandise or seasons. Here are some ideas for creating a window display.
Outdoor events are the best reason to create large format custom signage for your business, organization or non-profit event. Custom outdoor signs are perfect for:
  • Festivals
  • Concerts
  • Community Markets
  • Sports Tournaments
  • Corporate Functions
Outdoor events require different considerations when it comes to signage. The signs have to be colorful, large enough to be read from a distance and durable against any type of weather conditions.
Fence Signs
Events such as Relay for Life that occur on a sporting field can take advantage of the fence for additional marketing and branding messages. Sporting events like baseball, golf tournaments and the upcoming football season will all benefit from custom designed outdoors signs. Encourage each sponsor or vendor to market to the attendees by designing and printing fence graphics which can be placed on:
  • Chain Link fencing
  • Picket fencing
  • Bleacher tops
  • Bleacher backs
  • Out-field fencing

Building Signs
If there is a building(s) at your outdoor event, you may want to use the visibility of the building for additional branding and marketing signage; both for the event and for individual sponsors. In additional to vinyl banners, you might consider a building wrap.
Banner Signs
Banner signs are the classic “go-to” when you think of outdoor signs. They are flexible, durable and available in a variety of sizes, colors and materials.Custom banners are easily designed and are durable enough to be reused for a similar event in the coming months and/or years. Stadiums and outdoor arenas are the perfect place to use and place banner signs to promote your brand, services and products.
Lighted Signs
If your event occurs in the evening you will want to consider how visible the signs are once the sun goes down. Backlit and lighted signage maybe something to consider when planning out your event requirements.
Our on-site graphics design team prints the large format vinyl wall decals  in our state-of-the-art graphic production facility.  Our graphics professionals are also specially trained in Chromatix Digital printing, a process which ensures accurate and brilliant color output.  Our custom building graphics are made of durable, weather resistant vinyl material with UV protection for long life and consistent, vibrant color.
Be prepared for your outdoor event by partnering with the large format digital printing experts of E&E Custom Graphics.
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